B is for Branding: Your Brand Is a Meltingpot

Hello friends!

I’ve been really busy with school the past few days, and since I’m a marketing major we talk business/branding/marketing/money/differentiation etc etc etc–27/7! Now, sometimes I have high interest in the lessons (branding/marketing) and other times I don’t (finance/sales). Although some aspects of business interest me more than others, I’ve learned and accepted that I either have to take it all, or take nothing– and I’ve been in college too long to be all “Forget it, I’m just going to change my major to journalism” (my secret passion of  a major in my next life). Many people ask me why I even decided to study business if I wasn’t passionate about it in its entirety, and the answer to that question is that I feared it and that’s why I went for it. It seems that in our nature, we are comfortable with not having to face fears and making up excuses as to why we don’t want to do something, but my philosophy is that it doesn’t help you in the long-run. The thought of accounting, finance or economics sent chills up my spine because I just don’t like math that much–I just didn’t want to deal with it, but I realized that it is so important to be aware and understand such important factors that determine much of how we live. Any who, that’s my spiel on why I’m a business major, and no…I don’t hate it, I just REALLY have a thing for the aspects related to marketing and branding.

A few months back I introduced a potential blog series that I was going to write all about branding, based on a cute little book called AbuLLard’s ABC’s of Branding, co-written by one of my favorite professors, Dr. Jean Wilcox. I became a little hesitant after introducing the idea because I didn’t want to stray too far left of the focus of The Runway Times, but I realized a great point I could make to tie it all in. The book literally goes through the alphabet, connecting each letter with an important component/rule/or practice of branding. Since I only posted on “A”, we’ll continue with B…

In AbuLLard’s ABC’s of Branding, it states, ” B is for believable”, it goes on to talk about how the messages one associates with their brand must be believable and always deliver on what the brand promises. Many of us would probably say, “Well yeah…my blog always delivers on what I promise to my readers”, or “Yes, our products always deliver the benefit we promise to the consumer”….but is this your own bias, or the truth? It’s definitely something to consider with each and everything you do that is related to your brand.

In today’s time, like it or not, we are all brands. If you are interactive on social media, you are a brand and every single thing you do is a reflection of the image your are trying to portray. I like to talk about personal branding because it’s something I have been successful at by accident, but has since gained much purpose. The best part about creating a personal brand is that YOU have total control of it. Indeed, a brand’s equity is determined by how others view/like and respect the brand, but you create it for them to evaluate from the beginning. All of your actions, doings, what you “co-sign” to, how you dress, and pretty much any little thing you do is a tag to your personal brand! The best way to describe it, is to say that your personal brand is a melting pot of everything you are. There are many tips I could give (and will) on how to add value to your personal brand, but for the sake of my love of personal style, I’ll focus on that this time.



Your personal style is a representation of so much more than the names on the tags hidden beneath your rags (I love to rhyme words). Just think about it for a second, when you walk down the street don’t you start to place people in certain categories by what they are wearing? Categories like bold, daring, conservative, casual, professional— I do. I start to imagine what they are probably like as a person, the things they’re probably interested in for leisure, and even what they might want me to know about them as I see their representation of themselves. Yes, I was always known to think too deeply into things, but it’s my nature and I know some of you are the same way! Any who, your personal style is your elevator pitch of fashion, your “Hellooooo world” without even opening your mouth, your “mood ring” that will give sure signs of the days when you’re feeling yourself, and the days when you’re not. Many of us may be able to agree to the fact that relatives and friends especially make reference to “the type of things we wear”, and during those ever-fun shopping trips, you hear “Nahhh, that doesn’t look like you”, or “that is soooooo you!”…yep, we hear it all the time and become more and more comfortable with being known for what we wear.

So, my question to you is, do you have a unique style that is all your own and does it truly represent who you are? Is it a believable message to the brand you are and not a form of that “leave a nasty taste in your mouth” conformity? Are you in the process of repositioning that brand of YOU and want your personal style to take a ride too? I’d love your feedback/questions, I’m here to help and learn!



with style~ Sharontina B.


  1. Ro April 7, 2012 / 2:02 AM

    Ahhh…Branding,so important! Thanks for sharing

    • Sharontina April 23, 2012 / 4:16 PM

      No problem! I sharing my perspective as I learn! xo

  2. Hafsa April 20, 2012 / 4:38 PM

    I love this! Can’t wait for more posts from you about this.

    For me, I have an idea of how I want to be viewed and I try my hardest to keep it that way but there’s definitely room for improvement. With regards to my personal style, being a Muslim woman I do wear a headscarf and I should dress modestly around men but when I’m with my girls, my dress sense is a lot different. It gets so mundane and boring having to wear a headscarf all the time so it’s nice to shake things up a little and get dressed up!

    • Sharontina April 23, 2012 / 4:15 PM

      It is definitely a process trying to figure out exactly how you would like others to see you, but with time comes the answer. It’s very interesting to hear your take on your personal style as it relates to your religion, it’s interesting to learn how that takes a part in your personal style. Thanks for reading, dear!

  3. NycK' July 20, 2012 / 3:30 PM

    Please, don’t ever discontinue this blog! [selfishly-stated] It’s definitely a girl’s necessity to know and develop her own brand [purposely] because we do it indirectly anyways. GOOD STUFF, Chica….Thank You, Thank You!

  4. Eva September 4, 2012 / 2:23 PM

    What an honest view of why you entered business school! My degree is in Marketing (blah blah years ago – lol), and back then, pre social media, only a select few had a personal brand, and those were people like Stephen King, Oprah, and Lee Iacocca. I grew to love Marketing – but honestly – I picked it because when I asked which course in business had the least math… Marketing was it.

    When it was time to get the brand together for my blog, I decided who I wanted to reach, and who I am, which as you said is a melting pot. I saw that no one logo could sum all of it up, so I went with my brand as me – my face, my family.

    Love the “tags beneath your rags” part… Great idea to share as you learn!

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