Fashionably Late, IFB Conference NYC 2011

Yayyyyyyyy!!!!!! Ok….so I am aware that this post is light years late, but sometimes I need to let things marinate before I write about them. Just one of my “things”…hope you understand ;). First, I have to thank EVERYONE who read the post, contributed, or spread the word to help me get to the IFB conference! I am still completely humbled at your kindness and just know that it meant the world to me!

I totally anticipated the day that I would attend the IFB conference. Think about it… I KNEW that I would be leaving with bags full of KNOWLEDGE and new insight  on how to better my blog. As a newbie in the blogging world, I’m aware that there is always room for improvement and that those with experience and expertise are actually dishing out info more often than not! I went with my notebook and pen ready to learn!

The Conference consisted of a series of panel discussions, including some of the most influential social media, marketing, and business leaders! The panel discussions included…

Bloggers Tool Kit: This discussions covered everything a blogger should use in order to run their blog efficiently. This included highlighting the most effective social media platforms, tips to find out what readers are genuinely interested in, tracking traffic, and ways to promote your blog.
Panelists: Christen Rochon, Leandra Medine, Vahni Georgoulakos, Sammy Davis, Erica Chan Coffman, Lauren Kolodny, Alisa Gould Simon.

Is the Social Media Industry Broken?: This panel was great! Panelists discussed the rapidly evolving changes in social media and our role as bloggers. They emphasized blogger-brand relationships and the way they should develop and sustain, remaining true to YOUR brand and how to represent that, and of course the future of social media.
Panelists: Tony Wang, Carol Han, John Jannuzzi, Mark Beeching, Yuli Ziv, Bryce Gruber, Meghan Donovan.

– Balancing Act:Business & Blogging: This discussion was very beneficial for bloggers, because it is very important to maintain balance between blogging and the rest of your life. There was special emphasis placed on knowing your value as a brand and being able to properly translate that in partnerships or dealings with other brands. There was also a focus on important components of blogging such as media kits and proper ways to present them to those who inquire.
Panelists: Grechen Cohen, Coco Rocha, Annie Tomlin, Aimee Song, Natalie Suarez, Kristina Medhus, Ari Goldberg.

Evolution of Fashion Media: This was a great panel that mainly focused on the question, “what’s next for social media?”. Each panelists had a different answer, which only emphasized the fact that social media is different for everyone. It depends on the reason you use social media and what YOU want to get from it.
Panelists: Ann Colville Somma, Mr. Mickey, Mary HK Choi, Claire Sulmers, Ari Seth Cohen, Joyce Chang, Christian Remrod.

The key note speaker was none other than Joe Zee, Creative Director of ELLE Magazine. He was absolutely amazing! He walked in with a big smile and a boat load of advice. There was one thing he said during his interview that I thought was so interesting and never quite said that way before. he said, “Bloggers are the entrepreneurs of journalism”…I said to myself, “wow…never thought of it that way”. he continued in saying that he doesn’t see bloggers as a threat to journalists because he feels that we have a unique voice, position, and relationship with the said audience that yields a different perspective. He spoke in great detail about how important it is to have a unique “voice” in your writing and also said that just because you have a blog doesn’t mean people will read it. He wanted to bring light to the fact that in a social media controlled world where everyone has a blog and something to say, you have to figure out a way to be DIFFERENT. Joe Zee welcomed a Q & A where people asked the any and everything blogger questions they’d been wanting to ask him. Afterward, I caught up with Joe Zee as he was leaving to snap a quick photo

..and of course I have a bunch of other photos I’d like to share…

How cool?! Marina the doll blogger, for the Missoni for Target collab
Supermodel, Coco Rocha speaking on blog content.

 

Bloggers mixing and mingling
Lovely ladies known as the Idiosyncratic Fashionistas!
Tina Craig of Bagsnob interviewing Joe Zee

 

…and of course some style shots…

Loving the chunky sweater and the perfectly wrapped turban!
yes.
Thanks M.A.C. and Milk studios!

I learned so much at the IFB conference, so many great tools to apply to my blog and life in general! In addition, I got a chance to meet so many fellow bloggers, looking forward to great blogships! (yes, I make up words sometimes ;-))

Special thanks to:

Jennifer James of Jennifer James Beauty
R’Chelle Mullins of Creatively Yours by Ro
Tanica Davis of Intermix blog
Felicia Yvette
Merli Desrosier of Miss Merli
Brittany of Clumps of Mascara
Yumnah of Yumnah Najah Designs
Brittanie Jones
Kimberly Purcell

xo,
Sharontina

1 Comment

  1. T.Davis October 3, 2011 / 6:39 AM

    Im so glad you had a great time! I know the knowledge was priceless and I hope it allows you to become a better blogger. 🙂

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