NYFW for New Bloggers:Show Up!

Happy NYFW!

I have a small break between classes, so I figured I’d hop on real quick to chat about what’s on my mind at the moment. First of all, I have to say that I’ve been at like every NYFW show today vicariously through my fashionista/os on Twitter #WIN, the sad part is that I’d rather be there in person! Last season, I had the BEST NYFW experience ever and the crazy part of it was that I didn’t attend not ONE show. As a new blogger, it’s quite the task to get out there and prove yourself in whatever industry you choose to tackle. In terms of the fashion industry, we all know that it is SATURATED with THOUSANDS of bloggers who all have great material to offer, but who will get the seats (or standing room) at the shows come NYFW?

Yes, rain or shine 😉

I’ve only been blogging on The Runway Times for about a year, and luckily I’ve been able to see the inside of Lincoln Center and attend a show, not because I’m a fabulous blogger(being sarcastic), but because I showed up, networked, and maintained meaningful relationships with more established bloggers that were willing to give me a shot. Of course I’d love wake up the week before fashion week and see dozens of invites flooding my email, but it really doesn’t happen over night (in most cases). It seems that many new bloggers or people who are thinking about it want to do it for the wrong reasons, such as just to get into fashion week, or to get the exclusive this or that, but I can assure you that from my experience so far, if that is your goal it will surely fail and you won’t be a happy camper. Many of the opportunities I’ve had over the past year were a result of networking on and offline, attending events, and trying to establish the voice of my blog to make it fit who I truly am. I’n my opinion, I think I’m on a steady path, but there is room for so much improvement on my part and I’m sure others may feel the same way.

This season of fashion week will be very short for me because since I’m a full-time student, I don’t have the luxury of camping out at Lincoln center (which is something I’d like…totally do). It just so happens that this season I was given many opportunities to cover shows for more established bloggers, and with the biggest pout EVER I had to say I couldn’t because school comes first *stops self from crying*. Luckily, fashion week always has a FAB weekend in there and this is where I plan to have my mini fashion week frenzy as best I see fit. I’m definitely still learning the ropes of blogging, the fashion industry, networking, and definitely fashion week. Thank God there are great resources out there such as Yuli Ziv’s book “Blogging Your Way To the Front Row”, and amazing fellow bloggers and industry professionals that love to help those trying to get where they are. It’s amazing what you will find out if you just seek and ask! So, I won’t ramble on and on (although I’ve mastered it), but if I could give just five pointers from my own experiences and from what I’ve learned from the wise about NYFW and new bloggers, here’s what they would be…

1. Show Up

It’s as simple as it seems, show up! Last season I didn’t have an invite to not ONE show, but I made it a point to go to Lincoln center, hang out and feel the vibe of the whole shindig (even if it was just to see the fashionable let out). Honestly, the people that walk by you in the frenzy of amazingness will open doors for who knows what! If you want to get good shots of your fav stylecons, they literally walk right by you and are very willing to take a quick pic. Proof—>

June Ambrose, her daughter Summer, and I at NYFW S’11

 

Just standing outside of Lincoln center, I got interviewed and photographed for about 3 different blogs and other publications. Even if you don’t get chosen to be on Essence’s best NYFW street style post, you still made a connection and did some networking! I also got offered an invite to a show, just from being at the right place at the right time. Show up!

2. Be prepared for Anything

Ok, don’t get worried or anything, but literally just be ready for anything. At fashion week, things are just happening all around you, you never know who you will see (so of course look your best, but that’s a given), ALWAYS always ALWAYS have business cards, it’s sort of like…and expectation. Like I stated above, someone may like your outfit and say, “Hey, I want to invite you to xyz, it starts in 1 hour, an you make it?” I don’t know, but that’s kind of like not even that odd of an example, but hope you get the point. People sometimes make plans to do a million and one things, but I can tell you that in fashion week reality plans are like ……..yea, they rarely happen.

3. Network

This one is kind of a catch all, and so so important! It can be intimidating at first, but you have to talk to people, simple as that. Set a quota as to how many people you plan on connecting with on a given day, and take that many + additional business cards with you. At the end of the day (or before, which is even better) you should be out of business cards! trust me, they go quick in the mix of fashion week.

4. Know Your Blog

This sounds kind of odd because I’m sure we all feel that we have a pretty good understanding of our blogs, but just as companies have to work hard to define the mission statements and target audiences for their products and services, bloggers do the same! People will ask you quick and a hurry, “Oh what’s the name of your blog? What is it about?”, and creating a sort of 30 second pitch/explanation is great. You want it to be concise, yet contain a very clear understanding of what your blog is all about and be able to translate it to someone else. I say this because I struggled with this for a while, people would ask me and I’d say, “Oh, well..you know..I write about fashion and style and stuff like that”, NO….I should have been ashamed. I’ve just recently revised my mission statement and this time around when people ask me, I’ll be able to clearly articulate exactly what I love to write about on The Runway Times. Trust me, it will boost your confidence a lot too because you’ll be sure about every single word you are saying.

5. Have Fun!

Yes, have fun! Fashion week is of course a serious matter in that it’s one of the most important events for the fashion industry, but it’s meant to be enjoyable and a place for the industry to mix and mingle! it’s sort of like a family reunion that happens twice a year and with the busy frantic schedule of the shows, people really just ant to have fun! So bring your best attitude, confidence, a smile, and your best outfits!

 

Ok, I have to run to finance class even though I’d rather be walking into a show *deep sigh*. Any who, I hope this helped someone and I know I’ll continue to work on these things as well!

 

Sincerely,

with style~ Sharontina B.

5 Comments

  1. Andy February 9, 2012 / 7:08 PM

    Hi these are great tips. Also I would say that if you register as media with IMG you will get a flood of invitations. Also you will get the contact info for each show to request invitations. It is pricey and I think it is ridiculous that you have to pay to cover an event. It’s the only event where I’ve heard of that they charge the press to cover it. But, you might want to consider approaching a brand to sponsor you. Also there are books with the contact info of the different firms that produce fashion shows like KCD.

    That being said, after covering fashion week several times as press and being in the horrible press pit. at Lincoln Center. I think it is much better to watch the shows on TVor computer in your pajamas on the couch than in the back of the runway at Lincoln Center or in a cramped press pit being yelled at by Italian cameramen.

    • Sharontina February 9, 2012 / 9:07 PM

      hahahaha, I totally get what you’re saying. I was going to cover details regarding the press pass etc etc in a later post, these were just some general tips I thought of. Thanks so much for you comment and I agree that it’s cool to watch from home too, but I just like to be in the mix of the crowd and NYFW excitement 😉

  2. Chaucee February 12, 2012 / 3:40 AM

    Thanks for these tips! I’d like to go just to get some street style pics.

  3. Cherrie February 16, 2012 / 8:37 PM

    Hey Sharontina! I absolutely love this post! I’ve been blogging for about 8 months and sometimes networking and attending events can be very intimidating. I always say that I should just get over my fears…but its easier said than done! I hope I can make it to Lincoln Center one day and get my inbox flooded with NYFW invites like the super bloggers do lol.

    Anywho, it was sooo nice meeting you at Bloggers Night Out last Friday. Hopefully we can keep in touch! 🙂

    -Cherrie

    • Sharontina February 16, 2012 / 9:04 PM

      Hi Cherrie!

      Yes, networking can be very intimidating, but just like anything, practice makes perfect! I stil get nervous every time I attend an event, but I’ve learned that the easiest thing to do is just be your authentic self! let people see and get to know the real you and you will feel so much more comfortable. You’ll get the hang of it ;-)..and yes, let’s keep in touch!

Leave a Reply

Your email address will not be published. Required fields are marked *