ALL NYFW Shows Go LIVE! Cash Cow or Crutch?

Well hello there,

Did you know that starting this season (which is in like…6 days), all shows that will be presented during Mercedes Benz New York Fashion week at Lincoln Center will be live streamed?! It’s a dream come true for those that either don’t have the clout to get into the shows, or those who can’t get to new York City for some reason or another (I’m generally a mix of those two, so don’t feel bad if you fall into that group). IMG has partnered with Rightster, a worldwide media content distributor, to bring live streamed shows of EVERY designer, plus on-demand videos from each of them. Talk about exclusivity! But for who? I can play the devil’s advocate here on behalf of the taste makers that new York Fashion Week was intended for; the buyers, stylists, socialites, and fashion innovators that get these collections where they need to be.

I would think that those groups of people just listed are either livid, or they don’t care at all in the context of this decision. Livid, because I could see how it may seem like their exclusivity is being taken away from what was once such mystery, “What really happens on those runways?”. Before, the world didn’t have as much insider access to fashion week as they do now, but with the coming of innovative technologies and the blogger culture, it’s almost instinct to share! And with that growing instinct are the consumers, enthusiasts, and the like demanding it. The ones that don’t care are probably those who are very welcoming of change and evolution. They don’t feel threatened, and they shouldn’t.

New York fashion week

Photo: Style.com

I personally think it’s a great idea. I loved when Maybelline took the initiative over the past few seasons to live stream select shows, and I’m sure they did too after seeing such a great reaction to their generosity. There are so many people who share a love for beauty and fashion and only dream of being able to attend shows at NYFW, but with the reality, everyone won’t get that chance and at least this is a shot at letting them get one step closer. We live in a fast-growing media culture, so I feel like this was essentially inevitable. I know one thing, since I have school all week and can’t be in New York to attend shows at the same time, I will be watching those live streams and loving every minute! I thank IMG and Rightster for understanding my complicated, busy-life situation. HA!

What do you think about this collab? Do you think IMG has taken the magic and mystery away from fashion week by making it fully accessible to everyone? or do you think this will end up providing a better ROI for the designers presenting? I’m really interested in knowing where others stand with this one!

Starting on Feb 7th, IMG+Rightster will live stream all shows on the Mercedes Benz Fashion Week website and on their Facebook. Don’t miss out this time. Why? Well, because now you don’t have to. Your personal invite has just arrived.

 

Sincerely,

with style,

 

 

My Awesome Summer and My NYFW Woes, Take a Number…

Hey you!

How goes it? I hope you’re well wherever you are in the world, long time no chat! Yeah, it’s my fault, but I think I have a few good reasons. First, my summer was AWESOME. Here’s a little note about me, when I’m really excited and in the moment, I can’t even verbalize the awesomery that’s happening, I have to let it marinate a little bit. If I sat here right now and told detail for detail about just how awesome my summer was, we’d be here all day, so I’ll quickly tell my summer’s story in pictures so we can move on to more important stuff, like my NYFW woes and what not. Ok, ready?

Blogging While brown

Summer started with the Blogging While Brown Conference, it was AMAZING.

 

FELA! The musical

Saw FELA! the musical, and took a pic with the star of the show, “Fela”!

Sharontina at the beach

…of course I fit a beach trip in there, it’s not summer if you don’t visit the beach at least once!

 

sharontina in baltimore

I hit up Baltimore, and hung out with big sis Janice, Funnn!

 

Rachelle Ferrell Spirit Cruises

I FINALLY saw Rachelle Ferrell live in concert, best show of LIFE. The end.

 

Sharontina meets Giniwine

I met and got serenaded (well, I’m exaggerating it a little, but hey) by Ginuwine….I melted!

(I worked a LOT in between all of this)

ANTM College Edition party

In bed with Tyra Banks, Rob Evans, and Kelly Cutrone! Who would’ve ever thought?! LOL! at the ANTM College Edition premiere party, NYC

 

ANTM premiere google + hangout

I was invited to Tyra Banks’ ANTM premiere party on Google+ hangout, it was a pajama party! FUN!

 

Y’all see what I was talking about?! My summer was THE BEST! Like…the best one I’ve had since I can remember.

Ok, enough about summer, fall is now making its way in and I can further justify that by letting you know that I am wearing pants and a long sleeve shirt today. Fall is one of my favorite seasons, I get to layer, which means I still wear my spring/summer clothes and just pair pieces with other pieces, or funky tights, and blazers (I get excited talking about blazers). Plainly put, I love the season that brings forth pretty leaves and a brisk breeze, along with the trends and fads alike that grace magazine pages and these Philly streets. Although in the fall season of NYFW, spring and summer collections of next year are being debuted, it’s also my favorite season to attend. It’s just the vibe, the feeling, the coolness of it all that I like most, and sadly, I won’t really feel it this season (insert big, warm tear sliding down my cheek).

I was so “in” last season. But you know how it goes in fashion, “One day you’re in, next day you’re out”, LOL!

Let’s lay it all down so maybe I won’t feel so sour at the end of this post.

1. I’m a full-time student, in my last year of undergrad *throws cap in the air before it’s even ordered* and I can’t afford to miss classes for a whole week–even if it’s for the most fabulous and anticipated shows of the fashion industry *cries again*.

2. I applied for press credentials for the 1st time ever, and I didn’t get denied…but I didn’t get approved either… *burst into nervous/actually hilarious bout of laughter*. Since I was waiting to get a decision *looks at watch*, I just waited, big mistake… and I should have known better.

3. Since I’m in school, that means I’d be commuting every day and trying to crash at this and that person’s house, and spending lots of money that a broke college student kind of doesn’t have.

4. Luckily, I have awesome Blogger friends who can’t attend things and allow me to cover for them, so I still get my NYFW fix. This is actually how I’ve went to any NYFW show I’ve ever attended, so I was trying to take a stab at applying myself…that didn’t work out well, ha!

5. For the February season, I’m creating a master plan to get invited to all the shows I’ve ever wanted to attend and I’m skipping class all that week, disregard points 1-4, lol! They are just all the things I’m telling myself to justify my not being in the total mix of all things fabulous NYFW…le sigh.

My NYFW woes run a little deep this go-around, but don’t think I won’t be in the mix, whaaaaat?! Imagine that! You might not see me front row at the shows–or standing room for that matter– but I sure will show my face outside the Lincoln Center at the let-out! :D. That’s where all the magic happens anyway.  Can’t wait to see all of my in-the-fashion-know folks in NYC, here’s what I have planned so far, hope to catch you around here or there!

Wednesday 9/5: Independent Fashion Blogger’s Conference day 2 (woot woot!)

Thursday 9/6: FNO (I’ll be everywhere!) Tweet, FB, text me…it’s going to be fun!

Friday 9/7: I’ll be in the city for an exclusive event, so excited!!!

Saturday 9/8: Cocktails & Couture Fashion Week Mixer

Sunday 9/10: TBA

As my plans detail themselves, or not, I’ll keep y’all posted, would love to meet or reconnect with some of you! Cheers to NYFW!

Sincerely,

with style~ Sharontina B.

Look Who I Spotted! NYFW Style Edition

Hey fashion lovers!

So, we all know that during NYFW, the street style, event style, EVERYTHING style is on point and nothing less than fabulous! Although my fashion week adventures were more of a fashion weekEND of adventures (womp), I spotted some of my favorite people looking the part as usual! Check out a glimpse of F’12’s NYFW style OFF the runway!

Helena of The Honey Flower at Lincoln Center

Picture 1 of 8

 

I love this time of year!!!! *fashion faint*

 

Sincerely,

with style~ Sharontina B.